Bain and Company, in collaboration with leading sports intelligence agency Twenty First Group, has released the second edition of its analysis of the Roshn Saudi League, tracking the 2025-26 season across four dimensions: on-field performance, squad value and spending, talent development, and fan engagement. The findings show a league with a more compelling and competitive story on the pitch, alongside clear priorities to turn recent momentum into lasting value. The 2025-26 season delivered on

Source: Arab News